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Question

A 'Jumpline' in a newspaper:

The correct answer is
Directs the readers to other pages for continuation

Jumpline: Newspaper Article Continuation

In newspaper terminology, a Jumpline serves a specific purpose related to how articles are presented to the reader. It's a navigational cue found within the text of a news story.

Understanding the Jumpline's Function

A Jumpline is essentially a brief instruction placed at the end of a column or page section of a news article. Its primary function is to guide the reader on where to find the rest of the story if it continues elsewhere. Typically, it looks something like "--Continued on page X" or "Continued on A2".

  • Purpose: To direct readers to other pages for the continuation of an article.
  • Placement: Usually at the end of a column or page segment.
  • Format: Short text indicating the page number or section where the article resumes.

Analyzing the Options

Let's look at why the other options are not the best description of a jumpline:

  • Cuts the news item abruptly: While an article might end mid-column before the jumpline, the jumpline itself doesn't cause the cut; it manages the continuation.
  • Shortens news with a line: A jumpline doesn't shorten the news content itself; it's a separate instruction about where to find the full story. Techniques like editing or sub-editing shorten news.
  • Concludes the news: A jumpline indicates the article is *not* concluded on that page but continues elsewhere. A concluding sentence or paragraph formally ends the story.

Therefore, the core function of a Jumpline is to provide a clear direction for readers seeking the remainder of a news report that spans multiple pages.

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Important Questions from Mass Media and Society

  1. Which of the following statements is FALSE?

  2. What among the following are functions of the Mass Media?
    A. Infrastructure- Building
    B. Entertainment
    C. Information
    D. Tax- Collection
    E. Advertising
    Choose the correct answer from the options given below:
  3. Match List - I with List - II:

    List - IList - II
    A. Swayam PrabhaI. Kids Programme
    B. Shark TankII. Agriculture Programme
    C. Krishi DarshanIII. Business reality T.V. Series
    D. ShaktimaanIV. Educational Programmes

    Choose the correct answer from the options given below:

  4. Arrange the following works in the field of Media in the chronological order :
    A. R. Jenkin - Convergence culture: where old and new media collide
    B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
    C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
    D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
    Choose the correct answer from the options given below:
  5. Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
    Assertion A: People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
    Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
    In the light of the above statements, choose the most appropriate answer from the options given below
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