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Question

A 'Jumpline' in a newspaper:

The correct answer is
Directs the readers to other pages for continuation

Jumpline: Newspaper Article Continuation

In newspaper terminology, a Jumpline serves a specific purpose related to how articles are presented to the reader. It's a navigational cue found within the text of a news story.

Understanding the Jumpline's Function

A Jumpline is essentially a brief instruction placed at the end of a column or page section of a news article. Its primary function is to guide the reader on where to find the rest of the story if it continues elsewhere. Typically, it looks something like "--Continued on page X" or "Continued on A2".

  • Purpose: To direct readers to other pages for the continuation of an article.
  • Placement: Usually at the end of a column or page segment.
  • Format: Short text indicating the page number or section where the article resumes.

Analyzing the Options

Let's look at why the other options are not the best description of a jumpline:

  • Cuts the news item abruptly: While an article might end mid-column before the jumpline, the jumpline itself doesn't cause the cut; it manages the continuation.
  • Shortens news with a line: A jumpline doesn't shorten the news content itself; it's a separate instruction about where to find the full story. Techniques like editing or sub-editing shorten news.
  • Concludes the news: A jumpline indicates the article is *not* concluded on that page but continues elsewhere. A concluding sentence or paragraph formally ends the story.

Therefore, the core function of a Jumpline is to provide a clear direction for readers seeking the remainder of a news report that spans multiple pages.

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Important Questions from Mass Media and Society

  1. Which among the following are NOT the strengths of radio? 

    (A) Audience selectivity 

    (B) Directional signage 

    (C) Frequency builder 

    (D) Low cost product 

    (E) Low reach 

    Choose the correct answer from the options given below :

  2. Match List-I with List-II:
    List-I Type of mediaList-II Example
    (A) Print(I) Television
    (B) Interactive(II) Magazine
    (C) Out of home(III) Internet
    (D) Broadcast(IV) Poster
    Choose the correct answer from the options given below :
  3. A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.

  4. Which of these statements characterise media literacy :
    (A) It is the ability to evaluate news sources
    (B) It builds essential skills of inquiry and self-expression
    (C) It helps in understanding the role of media in society
    (D) It is the proficiency in various film editing software's
    Choose the correct answer from the options given below:
  5. Match List-I with List-II:
    List-I
    (Television Channel)
    List-II
    (Type)
    (A) Doordarshan(I) International
    (B) Aaj Tak(II) Conglomerate
    (C) BBC(III) Government
    (D) Sony(IV) Private

    Choose the correct answer from the options given below:
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