In newspaper terminology, a Jumpline serves a specific purpose related to how articles are presented to the reader. It's a navigational cue found within the text of a news story.
A Jumpline is essentially a brief instruction placed at the end of a column or page section of a news article. Its primary function is to guide the reader on where to find the rest of the story if it continues elsewhere. Typically, it looks something like "--Continued on page X" or "Continued on A2".
Let's look at why the other options are not the best description of a jumpline:
Therefore, the core function of a Jumpline is to provide a clear direction for readers seeking the remainder of a news report that spans multiple pages.
Which of the following statements is FALSE?
Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
| List-I Type of media | List-II Example |
| (A) Print | (I) Television |
| (B) Interactive | (II) Magazine |
| (C) Out of home | (III) Internet |
| (D) Broadcast | (IV) Poster |
A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.