Which one of the following involves selling at a loss to gain access to a market and perhaps to drive competition?
Dumping is a term used in international trade. It happens when a company exports a product at a price lower than its normal price. The normal price is usually the price charged for the same product in the company's home market, or the cost of production plus a reasonable profit. Dumping is often considered an unfair trade practice because it can harm producers in the importing country.
There are different types of dumping, based on the reason and duration of the low pricing. Let's look at the types mentioned in the options:
The question describes a situation where selling at a loss is done "to gain access to a market and perhaps to drive competition". Let's examine how each type fits this description:
Therefore, the type of dumping that involves selling at a loss to gain market access and drive competition is predatory dumping.
| Type of Dumping | Key Characteristic | Purpose/Goal |
|---|---|---|
| Persistent Dumping | Continuous low price in foreign market vs. domestic | Maximize profits based on market differences |
| Predatory Dumping | Selling at a loss or very low price temporarily | Eliminate competitors, gain market power |
| Reverse Dumping | Higher price in foreign market vs. domestic | Exploit stronger foreign demand or market conditions |
| Sporadic Dumping | Occasional sale of surplus stock at low prices | Clear unwanted inventory |
Governments often view dumping, especially predatory dumping, as an unfair trade practice because it can seriously harm domestic industries. To counteract dumping, countries can impose anti-dumping duties on imported goods that are found to be dumped and causing injury to domestic producers. Investigating dumping involves determining if dumping has occurred (is the export price lower than the normal value?) and if it has caused material injury to the domestic industry. International agreements, like those under the World Trade Organization (WTO), have rules regarding dumping and anti-dumping measures, aiming to ensure fair competition while allowing countries to protect their industries from genuine unfair practices.
Whistle-blowing is normally unjustified in the case of the following:
(a) Ulterior motive, Breach of trust
(b) To protect the public interest
(c) Insufficient evidence.
(d) To inspire other employees
Choose the correct option:
The following two statements relate to marketing. Choose the correct code for the statements being correct or incorrect.
Statement I: Marketing is about satisfying customer needs and wants.
Statement II: Marketing can be performed only by individuals and not by organizations.
Match the items of List - II with the items of List - I and suggest the correct code:
List-I (Components of holistic marketing) | List-II (Key constituent / Dimension) | ||
| (a) | Internal marketing | (i) | Brand and customer equity |
| (b) | Performance marketing | (ii) | Stakeholder |
| (c) | Integrated marketing | (iii) | Marketing department |
| (d) | Relationship marketing | (iv) | Communications |
Which of the following is not a principle of ‘Hot Stove Rule’?
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.
Assertion (A): Luxury brands command price premiums and do not have a strong lifestyle component.
Reason (R) : Luxury brands do not require any special considerations in how they are
sold.