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Question

Which one of the following involves selling at a loss to gain access to a market and perhaps to drive competition?

The correct answer is Predatory dumping

Understanding Dumping in International Trade

Dumping is a term used in international trade. It happens when a company exports a product at a price lower than its normal price. The normal price is usually the price charged for the same product in the company's home market, or the cost of production plus a reasonable profit. Dumping is often considered an unfair trade practice because it can harm producers in the importing country.

Types of Dumping Explained

There are different types of dumping, based on the reason and duration of the low pricing. Let's look at the types mentioned in the options:

  • Persistent Dumping: This occurs when a company continuously sells a product at a lower price in a foreign market compared to its domestic market. This is usually because the company faces different demand or cost conditions in the two markets. It's a long-term strategy based on market structure.
  • Predatory Dumping: This is a more aggressive type of dumping. It involves selling products at a very low price, often below the cost of production, in a foreign market for a temporary period. The main goal of predatory dumping is to eliminate existing competitors in the foreign market or to prevent new competitors from entering. Once competitors are driven out, the company can then raise prices and potentially gain a monopoly position.
  • Reverse Dumping: This is the opposite of typical dumping. It involves selling products at a higher price in the foreign market compared to the domestic market. This might happen if demand is stronger in the foreign market or if there are trade barriers that limit supply.
  • Sporadic Dumping: This type of dumping is occasional or temporary. It happens when a company has surplus or unsold stock and decides to sell it off quickly in a foreign market at reduced prices to avoid disrupting its domestic market or incurring storage costs.

Analyzing the Question and Identifying the Correct Type

The question describes a situation where selling at a loss is done "to gain access to a market and perhaps to drive competition". Let's examine how each type fits this description:

  • Persistent Dumping: Aims at long-term sales based on market differences, not necessarily selling at a loss or driving out competition aggressively.
  • Predatory Dumping: Directly involves selling at a loss (or very low prices) with the specific intent to gain market access by eliminating or hurting competitors. This aligns perfectly with the phrase "selling at a loss to gain access to a market and perhaps to drive competition".
  • Reverse Dumping: Involves higher prices in the foreign market, which contradicts "selling at a loss".
  • Sporadic Dumping: Is about clearing surplus stock occasionally, not a strategic effort to gain lasting market access by driving out competitors through loss-making sales.

Therefore, the type of dumping that involves selling at a loss to gain market access and drive competition is predatory dumping.

Revision Table: Comparing Dumping Types

Type of Dumping Key Characteristic Purpose/Goal
Persistent Dumping Continuous low price in foreign market vs. domestic Maximize profits based on market differences
Predatory Dumping Selling at a loss or very low price temporarily Eliminate competitors, gain market power
Reverse Dumping Higher price in foreign market vs. domestic Exploit stronger foreign demand or market conditions
Sporadic Dumping Occasional sale of surplus stock at low prices Clear unwanted inventory

Additional Information on Dumping and Trade Practices

Governments often view dumping, especially predatory dumping, as an unfair trade practice because it can seriously harm domestic industries. To counteract dumping, countries can impose anti-dumping duties on imported goods that are found to be dumped and causing injury to domestic producers. Investigating dumping involves determining if dumping has occurred (is the export price lower than the normal value?) and if it has caused material injury to the domestic industry. International agreements, like those under the World Trade Organization (WTO), have rules regarding dumping and anti-dumping measures, aiming to ensure fair competition while allowing countries to protect their industries from genuine unfair practices.

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Important Questions from Marketing Research

  1. Whistle-blowing is normally unjustified in the case of the following:

    (a) Ulterior motive, Breach of trust

    (b) To protect the public interest

    (c) Insufficient evidence.

    (d) To inspire other employees

    Choose the correct option:

  2. The following two statements relate to marketing. Choose the correct code for the statements being correct or incorrect.

    Statement I: Marketing is about satisfying customer needs and wants.

    Statement II: Marketing can be performed only by individuals and not by organizations.

  3. Match the items of List - II with the items of List - I and suggest the correct code:

    List-I

    (Components of holistic marketing)

    List-II

    (Key constituent / Dimension)

    (a)  Internal marketing (i)  Brand and customer equity
     (b)  Performance marketing (ii)  Stakeholder
     (c)  Integrated marketing  (iii)  Marketing department
     (d) Relationship marketing (iv) Communications

    Codes:
  4. Which of the following is not a principle of ‘Hot Stove Rule’?

  5. Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.

    Assertion (A): Luxury brands command price premiums and do not have a strong lifestyle component.

    Reason (R) : Luxury brands do not require any special considerations in how they are
    sold.

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