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Question

which of the following statements is true?

The correct answer is

market gridding is an analytical technique which facilitates dividing a market into segments

Understanding Market Gridding

Market gridding is a term used in marketing and business strategy. It refers to a specific approach or technique used to analyze and understand a market. Let's look at the given statements to determine which one accurately describes market gridding.

Analyzing the Statements

Let's examine each statement provided:

  • Statement 1: market gridding means establishing and running a web marketing facility

    This statement describes activities related to online marketing or e-commerce operations. A web marketing facility involves setting up and managing online platforms for marketing purposes. This is not what market gridding is about.

  • Statement 2: market gridding is a method of survey of expert’s opinion.

    Surveying expert opinions is a research method often used for forecasting or gathering insights on complex issues. Techniques like the Delphi method involve surveying experts. While expert opinions can inform market analysis, this statement does not define market gridding itself.

  • Statement 3: market gridding means managing brands and developing brand equity

    Managing brands and developing brand equity falls under the domain of brand management. Brand management focuses on building and maintaining a brand's value, reputation, and customer relationships. Market gridding is a different concept related to market structure analysis.

  • Statement 4: market gridding is an analytical technique which facilitates dividing a market into segments

    This statement aligns with the core concept of market segmentation. Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on some type of shared characteristics. Market gridding, in this context, is presented as an analytical technique used to perform this division effectively. It involves creating a 'grid' or framework based on specific criteria to identify and differentiate market segments.

Based on the analysis, the statement that correctly describes market gridding is the one that identifies it as an analytical technique for dividing a market into segments. This process helps businesses target specific customer groups with tailored marketing strategies.

Conclusion

Therefore, among the given options, the statement that is true is that market gridding is an analytical technique used for market segmentation.

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Important Questions from Miscellaneous

  1. A stone is thrown horizontally from the top of a 20 m high building with a speed of 12 m/s. It hits the ground at a distance R from the building. Taking g = 10 m/s2 and neglecting air resistance will give :

  2. A sphere of volume V is made of a material with lower density than water. While on Earth, it floats on water with its volume f1V (f1 < 1) submerged. On the other hand, on a spaceship accelerating with acceleration a < g (g is the acceleration due to gravity on Earth) in outer space, its submerged volume in water is f2V. Then:

  3. A railway wagon (open at the top) of mass M1 is moving with speed v1 along a straight track. As a result of rain, after some time it gets partially filled with water so that the mass of the wagon becomes M2 and speed becomes v2. Taking the rain to be falling vertically and the water stationery inside the wagon, the relation between the two speeds v1 and v2 is :

  4. Consider the following statements:

    1. Distance between the longitudes becomes zero on North Pole and South Pole.

    2. Distance between the longitudes is maximum on the Equator.

    3. Number of longitudes is more than number of latitudes.

    Which of the statements given above is/are correct?

  5. One block of 2⋅0 kg mass is placed on top of another block of 3⋅0 kg mass. The coefficient of static friction between the two blocks is 0⋅2. The bottom block is pulled with a horizontal force F such that both the blocks move together without slipping. Taking acceleration due to gravity as 10 m/s2, the maximum value of the frictional force is :

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