Understanding consumerism involves looking at it from different angles, including the role of businesses, consumers, and the government. The question asks us to identify the statement that is not correct regarding consumerism.

Analyzing Statements on Consumerism

Let's examine each statement provided in the options:

• Statement 1: Consumerism is a manifestation of the failure of the business to guarantee and ensure consumer legitimate rights.
  This statement suggests that consumerism arises when businesses fail to protect consumer rights. This is widely accepted. When consumers feel their rights (like safety, information, choice, voice) are not being met by businesses, consumer movements and advocacy often emerge. So, this statement is generally considered correct.
• Statement 2: The government does not have any role in consumer protection as it is the part of business organisations alone.
  This statement claims the government has no role in consumer protection and it's solely the responsibility of businesses. This is factually incorrect. Governments around the world play a crucial role in consumer protection by enacting laws, setting standards, establishing regulatory bodies (like consumer protection agencies), and providing avenues for consumer redressal. While businesses have responsibilities, government involvement is essential for effective consumer protection. Therefore, this statement is not correct.
• Statement 3: The consumers should accept consumerism as a means of asserting and enjoying their rights.
  Consumerism empowers consumers to demand better products, services, and ethical practices from businesses. It encourages consumers to be aware of their rights and actively assert them. Therefore, consumers embracing consumerism to protect and enjoy their rights is a correct perspective.
• Statement 4: Consumerism evolution is not a set-back for marketing but rather points to the next stage in the evolution of enlightened marketing.
  This view sees consumerism as a force that pushes businesses towards more responsible and consumer-oriented marketing practices. Enlightened marketing focuses on long-term consumer welfare and societal well-being, which aligns with the goals of consumerism. Instead of hindering marketing, consumerism can drive innovation and ethical behavior, leading to a more sustainable marketing approach. So, this statement is also considered correct by many.

Identifying the Incorrect Statement on Consumerism

Based on the analysis, Statement 2 is the one that is not correct. Governments absolutely have a significant role in consumer protection, working alongside businesses and consumer organizations.

Consumer protection is typically a shared responsibility involving:

• Government: Enacting laws, regulations, and enforcing standards (e.g., product safety laws, advertising standards, fair trade practices).
• Businesses: Adhering to laws, ethical practices, ensuring quality, and handling customer grievances responsibly.
• Consumers: Being informed, vigilant, and asserting their rights.
• Consumer Organizations: Advocating for consumer rights, providing information, and assisting consumers.

The statement that the government has no role in this process is fundamentally wrong.

Therefore, the statement that is not correct relating to consumerism is the one that denies the government's role in consumer protection.

Conclusion

The incorrect statement among the options is the one claiming the government has no role in consumer protection.

Revision Table: Key Aspects of Consumerism and Consumer Protection

Here’s a quick summary of important points related to consumerism and the roles involved:

• Consumerism: A social movement strengthening the rights and power of buyers in relation to sellers.
• Purpose: To protect consumers from unfair, unethical, or unsafe business practices.
• Key Consumer Rights: Right to safety, right to be informed, right to choose, right to be heard, right to redressal, right to consumer education.
• Role of Business: Produce safe products, provide accurate information, handle complaints, practice ethical marketing.
• Role of Government: Create and enforce laws (e.g., Consumer Protection Act), regulate industries, establish consumer protection agencies, facilitate dispute resolution.
• Role of Consumers: Be informed, make careful choices, speak up against malpractices, seek redressal.

Additional Information: Government's Role in Consumer Protection

Government intervention in consumer protection is crucial because individual consumers often lack the power, information, or resources to protect themselves against large businesses. Governments establish frameworks to ensure fair play in the marketplace. Examples include:

• Setting safety standards for products (e.g., food, pharmaceuticals, automobiles).
• Regulating advertising and marketing to prevent misleading claims.
• Establishing mechanisms for consumer complaints and redressal, such as consumer courts or forums.
• Controlling monopolies and unfair trade practices that limit consumer choice or increase prices unfairly.
• Mandating clear labeling and information disclosure for products and services.

These governmental actions complement the ethical responsibilities of businesses and the self-protective efforts of consumers, forming a comprehensive consumer protection system. Therefore, stating that the government has no role is fundamentally wrong.