Which of the following statements about ‘globalization of culture’ is incorrect ?
‘Globalization of culture’ means homogenous culture of all the world.
Cultural globalization refers to the worldwide spread and interaction of ideas, values, media, lifestyles and identities.
The first statement is right: scholars stress that cultural globalization does not produce one uniform world culture; global and local elements mix to form hybrid or ‘glocal’ cultures.
The second statement is right: Arjun Appadurai’s ‘Modernity at Large’ (1996) analysed cultural globalization through the five ‘scapes’ — ethnoscapes, mediascapes, technoscapes, financescapes and ideoscapes.
The third statement is right: culture is a key force in global trends, and these cultural flows are fluid and move in many directions, not only from the West to the rest.
The fourth statement is wrong: it equates cultural globalization with a single homogeneous world culture, the very ‘homogenization’ thesis that the other statements and most theorists reject. This is the incorrect statement.
Hence, the answer is ‘Globalization of culture’ means homogenous culture of all the world.
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