Which of the following can be categorized as people processing services?
Health care
When you receive health care services (like seeing a doctor, getting a check-up, having surgery), you must be physically present. Based on the definition, both Health care and Transportation involve physically processing the customer.
Important Questions from Marketing of Services
- Which one of the following types of retailers is “D Mart” ?
Which one of the following is an example of hybrid service offering?
Which of these are readily accepted distinguishing characteristics of the services that create unique strategic challenges?
A. Inflexibility
B. Perishability
C. Inseparability
D. Intangibility
E. Inscrutability
Choose the most appropriate answer from the options given below:
Survey instruments used to assess customer perception of service quality are called
A. CETSCALE
B. SERVQUAL
C. SERVPREF
D. DINESERV
E. RSQS
Choose the most appropriate answer from the options given below:
Some doctors charge patients for missed appointments because the service value existed only at that point and disappeared when the patient did not show up, is an example of which one of the following four service characteristics?
