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Question

The urge to possess and consume for display of wealth is called :

The correct answer is
Conspicuous consumption

Conspicuous Consumption: Displaying Wealth Urge

The question asks for the term describing the urge to possess and consume goods specifically to demonstrate wealth.

Conspicuous consumption is the act of purchasing and using goods or services at a level that visibly demonstrates one's economic power or social standing. It involves buying expensive or luxury items primarily for their symbolic value and the public statement they make about wealth, rather than for their utility.

  • Key characteristic: Consumption is done for public display of wealth.
  • Example: Buying a luxury car not just for transport, but to signal status.

Let's look at the other options:

  • Emulative consumption: This involves consuming in a way that mimics or imitates the consumption patterns of a higher social class. While related, it focuses on emulation rather than solely displaying one's own wealth.
  • Customary consumption: This refers to spending patterns dictated by tradition, habit, or social norms rather than a desire to display wealth.
  • Competitive consumption: This involves trying to keep up with or surpass the consumption levels of one's peers, often driven by social pressure. It overlaps with conspicuous consumption but has a stronger emphasis on comparison with others.

Therefore, the term that perfectly matches the definition 'urge to possess and consume for display of wealth' is conspicuous consumption.

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Important Questions from Consumer behaviour

  1. In the above diagram, the consumer surplus is represented by the area of :

  2. Organization responsible for preventing unfair or deceptive trade practices in textile and textile products is :
  3. Which of the following factors favour fashion ?
    (a) Leisure
    (b) An economy of abundance
    (c) Transportation and communication
    (d) Low income
    (e) Sumptuary laws
    Code :
  4. Arrange the following Acts in the ascending order of their years of enactment :
    (a) Environmental Protection Act
    (b) MRTP
    (c) PFA
    (d) ISI Certification Marks Act
    (e) Air Pollution Act
  5. Match the quality marks given in List - I with their respective applications given in List - II :

    List - IList - II
    (a) Eco mark(i) Product certification
    (b) Hallmark(ii) Agricultural marketing
    (c) ISI mark(iii) Land identification
    (d) AGMARK(iv) Environmental friendly products
    (v) Organizational standards
    (vi) Jewellery
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