Question
The mistake of paying more attention to the specific products of a company offers than to the benefits and experience produced by these products is known as
The correct answer is
Marketing myopia
Marketing myopia is a narrow focus on the particular products a company sells instead of the customer needs, benefits and experiences those products serve. It can cause the firm to overlook alternative ways of satisfying the same need.
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Important Questions from Marketing Management
- Match List I with List II regarding distribution polices & strategies.
List-1 List-II (a) Selective distribution → (i) Convenience items (b) Intensive distribution → (ii) Consignment, Franchise, symbiotic (c) Exclusive distribution → (iii) Specialty / high unit value items (d) Special distribution → (iv) Shopping items - Selling and buying activity of fashion goods is called:
- Knock - offs are :
A. Original design of a brand
B. Copy or near-by copy of a design
C. High cost version of a design
D. Labour saving production
E. Low cost version of an original design
Choose the correct answer from the options given below : - Which of the following is not a Dart equivalent?
- Which of the following parts of machine needle fit into the needle bar?
(a) Shank
(b) Blade
(c) Butt
(d) Scarf
Choose the correct answer from the options given below:
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