Question
Swachh Bharat Abhiyan is an example of
The correct answer is
Social marketing
Social marketing applies marketing methods to encourage socially beneficial behaviour. Promoting sanitation through Swachh Bharat is an example.
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- Assertion (A) : Social marketing differs from other types of marketing as its objective is not to benefit the marketer but to benefit the target audience and the general society.
Reason (R) : Its goal is not to market a product or service per se but to influence a social behaviour that usually carries high public consensus.
Codes : - Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler :
I. Conduct a situation analysis.
II. Identify the competition and target market barriers and motivators.
III. Develop a strategic marketing mix (4 Ps).
IV. Describe the plan background, purpose and focus.
V. Set objectives and goals.
VI. Craft a desired positioning.
VII. Select target markets.
Codes :
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