Fashion Fads: Understanding Ms. X's Choices
Ms. X's clothing choices – specifically "hot pants", "baggy pants", and "unmatched buttons" – align with the concept of Fads.
A fad in fashion refers to a trend that is intensely popular for a short period. These trends are often characterized by their novelty or distinctiveness and typically fade away relatively quickly.
- Hot pants were a significant fashion fad in the late 1960s and early 1970s.
- Baggy pants can represent a fad depending on the specific era and style (e.g., JNCO jeans in the 90s).
- Unmatched buttons suggest an unconventional and likely temporary aesthetic choice, characteristic of a fad.
While these choices are part of Ms. X's personal Style and contribute to the broader scope of Fashion, the specific nature of these items points most accurately to Fads due to their potentially fleeting or extreme popularity.
A Classic style, in contrast, represents timeless and enduring fashion choices, which do not fit the description provided.
Important Questions from Marketing
Arrange the stages of fashion cycle in correct order :
(A) Increase in popularity
(B) Introduction of a style
(C) Peak of popularity
(D) Decline in popularity
(E) Obsolescence
Choose the correct answer from the options given below:
Match the stages in behavior changes with hierarchy of effects:
Stage Model Hierarchy of effects (1) Social psychology (a) Awareness-Interest-
Evaluation-trail-Adoption(2) Diffusion of Innovations (b) Cognition-Attitude-
Behavior change(3) Family planning (c) Attention-Interest-
Comprehension Impact-Attitudes(4) Marketing and advertising (d) Knowledge-Approval-
Intention-Practice-Advocacy- Which are the pioneering stages of a product life cycle?
I. To educate consumers about the new product
II. Market segmentation
III. To show that people have a need they did not appreciate before and that the advertised product fulfils that need
IV. To show that a product now exists that is actually capable of meeting a need that already had been recognized but could not have been fulfilled before Given below are two statements one is labelled as Assertion A and other is labelled as Reason R
Assertion A:The action stage in the AIDA model involves getting the customer to make a purchase commitment and closing the scale
Reason R: This model assumes the receiver in a persuasive communication situation like advertising is an information processor or problem solver
In the light of above statements, choose the most appropriate answer from the options given below- Allotting a budget as per sales volume is known as ________
