Match the typical product-life-cycle description with its stage.
A. Sustained decline in product sales
B. Initial launch, low sales and high awareness-building expenditure
C. Sales growth slows as the market becomes established
D. Rapid expansion of sales after market acceptance
I. Introduction
II. Growth
III. Maturity
IV. Decline
A ‐ lV, B ‐ l, C ‐ lll, D ‐ ll
The standard product-life-cycle descriptions give A–IV, B–I, C–III and D–II: falling sales correspond to decline, initial launch to introduction, slowing sales growth to maturity and rapid sales expansion to growth.
Important Questions from Product Life Cycle
- The proper sequence of design of a product is
- Consider the following statements related to different stages of PLC and choose the correct code :
(a) Introduction – A period of slow sales growth and low profit.
(b) Introduction – A period of slow sales growth and non-existent profit.
(c) Growth – A period of rapid market acceptance and substantial profit improvement.
(d) Growth – A period of rapid market acceptance and slow profit improvement.
(e) Decline – Sales show a downward drift and profits stabilize.
(f) Decline – Sales show a downward drift and profits erode.
Codes : - Which of the following marketing strategies is/are not used in ‘growth stage’ of the product life cycle ?
In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling ?
Which one of the following customers are risk averse, technology shy, and price sensitive?
