Match List I with List II List I (International product lifecycle stage) List II (International competition) a. Introduction i. Companies from other high-income countries increase exports to the innovating country b. Growth ii. Competitors from other high-income countries may begin production in developing countries c. Maturity iii. A few competitors at home d. Decline iv. Competitors in other high-income countries begin production for their domestic markets Choose the correct answer from the options given below:
a-iii, b-iv, c-i, d-ii
In the conventional international product-life-cycle account, introduction begins with few home competitors; growth sees foreign production for foreign domestic markets; maturity brings exports back to the innovating country; decline shifts more production to developing countries. Thus a-iii, b-iv, c-i, d-ii.
Important Questions from Product Life Cycle
- The proper sequence of design of a product is
- Consider the following statements related to different stages of PLC and choose the correct code :
(a) Introduction – A period of slow sales growth and low profit.
(b) Introduction – A period of slow sales growth and non-existent profit.
(c) Growth – A period of rapid market acceptance and substantial profit improvement.
(d) Growth – A period of rapid market acceptance and slow profit improvement.
(e) Decline – Sales show a downward drift and profits stabilize.
(f) Decline – Sales show a downward drift and profits erode.
Codes : - Which of the following marketing strategies is/are not used in ‘growth stage’ of the product life cycle ?
In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling ?
Which one of the following customers are risk averse, technology shy, and price sensitive?
