Which of the following statements characterise the growth phase of product life-cycle? (A) Build intensive distribution (B) Maximize profit while defending market share (C) Build awareness and interest in the mass market (D) Diversify brand and items models (E) Price to penetrate market Choose the most appropriate answer from the options given below:
(A), (C) and (E) only
Growth-stage strategy expands distribution, builds awareness and interest in the mass market, and uses pricing to increase penetration (A, C and E). Defending market share while maximizing profit and broad brand/model diversification are more characteristic of maturity.
Important Questions from Product Life Cycle
- The proper sequence of design of a product is
- Consider the following statements related to different stages of PLC and choose the correct code :
(a) Introduction – A period of slow sales growth and low profit.
(b) Introduction – A period of slow sales growth and non-existent profit.
(c) Growth – A period of rapid market acceptance and substantial profit improvement.
(d) Growth – A period of rapid market acceptance and slow profit improvement.
(e) Decline – Sales show a downward drift and profits stabilize.
(f) Decline – Sales show a downward drift and profits erode.
Codes : - Which of the following marketing strategies is/are not used in ‘growth stage’ of the product life cycle ?
In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling ?
Which one of the following customers are risk averse, technology shy, and price sensitive?
