List - I List - II Marketing Terms Focus area A. Brand Identity I. Key factor that differentiate B. Positioning II. Low-cost marketing C. Unique selling proposition (USP) III. Visual and emotional image D. Gurrilla Marketing IV. Creating a distinct image
Marketing Terms Matching Solution
This question requires matching specific marketing terms with their primary focus areas. Let's break down each term:
- Brand Identity: Refers to the tangible elements of a brand, such as logo, color, and design, contributing to its overall Visual and emotional image.
- Positioning: Involves creating a specific image or identity for a product or brand in the minds of the target audience compared to competitors, focusing on Creating a distinct image.
- Unique selling proposition (USP): This is the specific benefit or feature that makes a product or service stand out from competitors, serving as a Key factor that differentiates it.
- Guerrilla Marketing: Employs unconventional, often low-cost strategies to generate maximum exposure and engagement, characterized by Low-cost marketing approaches.
Matching Summary
Based on the definitions, the correct matches are:
| List I Term | List II Focus Area |
| A. Brand Identity | III. Visual and emotional image |
| B. Positioning | IV. Creating a distinct image |
| C. Unique selling proposition (USP) | I. Key factor that differentiate |
| D. Guerrilla Marketing | II. Low-cost marketing |
Therefore, the correct option is A-III, B-IV, C-I, D-II.
Important Questions from Marketing Management
Which one of the following is not a marketing tactic used for designing customer value ?
Which one from among the following is not a generic strategy as per the generic strategies identified by Porter?
Marketing feasibility of any idea includes the following aspects :
(a) Current and future demand estimates
(b) Market segmentation and identification of target markets
(c) Competition analysis
(d) Market testing
Which of the following option are correct?
A salesperson who relies on creative methods for selling products and services is called:
Which of the following are the examples of need for status?
(A) Being in a position of authority over others
(B) Having executive privileges
(C) Participating in pleasant social activities
(D) Working for the right company in the right job
(E) Living in the right neighbourhood
Choose the most appropriate answer from the options below:
