Question
Match List - I with List - II. Choose the correct answer from the options given below :List - I List - II Marketing Terms Focus area A. Brand Identity I. Key factor that differentiate B. Positioning II. Low-cost marketing C. Unique selling proposition (USP) III. Visual and emotional image D. Gurrilla Marketing IV. Creating a distinct image
The correct answer is
A-III, B-IV, C-I, D-II
Marketing Terms Matching Solution
This question requires matching specific marketing terms with their primary focus areas. Let's break down each term:
- Brand Identity: Refers to the tangible elements of a brand, such as logo, color, and design, contributing to its overall Visual and emotional image.
- Positioning: Involves creating a specific image or identity for a product or brand in the minds of the target audience compared to competitors, focusing on Creating a distinct image.
- Unique selling proposition (USP): This is the specific benefit or feature that makes a product or service stand out from competitors, serving as a Key factor that differentiates it.
- Guerrilla Marketing: Employs unconventional, often low-cost strategies to generate maximum exposure and engagement, characterized by Low-cost marketing approaches.
Matching Summary
Based on the definitions, the correct matches are:
| List I Term | List II Focus Area |
| A. Brand Identity | III. Visual and emotional image |
| B. Positioning | IV. Creating a distinct image |
| C. Unique selling proposition (USP) | I. Key factor that differentiate |
| D. Guerrilla Marketing | II. Low-cost marketing |
Therefore, the correct option is A-III, B-IV, C-I, D-II.
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Important Questions from Marketing Management
- Match List I with List II regarding distribution polices & strategies.
List-1 List-II (a) Selective distribution → (i) Convenience items (b) Intensive distribution → (ii) Consignment, Franchise, symbiotic (c) Exclusive distribution → (iii) Specialty / high unit value items (d) Special distribution → (iv) Shopping items - Selling and buying activity of fashion goods is called:
- Knock - offs are :
A. Original design of a brand
B. Copy or near-by copy of a design
C. High cost version of a design
D. Labour saving production
E. Low cost version of an original design
Choose the correct answer from the options given below : - Which of the following is not a Dart equivalent?
- Which of the following parts of machine needle fit into the needle bar?
(a) Shank
(b) Blade
(c) Butt
(d) Scarf
Choose the correct answer from the options given below:
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