............... is an optical illusion of perceiving a series of still images as moving when viewed in a rapid succession.
Phi phenomena
The phi phenomenon is the illusion described by Max Wertheimer (1912) in which still images or lights presented in rapid succession are perceived as one continuous movement. It is the classic demonstration that launched Gestalt psychology.
Wertheimer showed that with the right interval between two flashes, observers see movement that is not physically present; the perceived motion is an emergent whole, not the sum of the separate sensations. Cinema and animated neon signs work on this principle.
Apparent motion is the broader class of illusory-movement effects, and the phi phenomenon is its named, classic instance that the description refers to. Isomorphism is the Gestalt idea that brain processes mirror the structure of experience, and figure–ground refers to separating an object from its background.
Hence, the answer is Phi phenomena.
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