Question
In which of the following stages of product life cycle a company reduces sales promotion to take advantage of heavy consumer demand?
The correct answer is
Growth
In the conventional product-life-cycle model, the growth stage brings rising demand and wider acceptance. Reliance on trial-inducing sales promotions may decline, although advertising and competitive promotion can continue.
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Important Questions from Product Life Cycle
- The proper sequence of design of a product is
- Consider the following statements related to different stages of PLC and choose the correct code :
(a) Introduction – A period of slow sales growth and low profit.
(b) Introduction – A period of slow sales growth and non-existent profit.
(c) Growth – A period of rapid market acceptance and substantial profit improvement.
(d) Growth – A period of rapid market acceptance and slow profit improvement.
(e) Decline – Sales show a downward drift and profits stabilize.
(f) Decline – Sales show a downward drift and profits erode.
Codes : - Which of the following marketing strategies is/are not used in ‘growth stage’ of the product life cycle ?
In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling ?
Which one of the following customers are risk averse, technology shy, and price sensitive?
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