Question
For marketing the products of MSME, a marketing strategy has to be formulated which consists of 4Ps (a) Product (b) Promotion (c) Place (d) Price Which one of the following sequence is correct?
The correct answer is
(a), (d), (c) and (b)
The conventional listing is Product, Price, Place and Promotion, corresponding to (a), (d), (c), (b). The four decisions form an integrated marketing mix rather than a compulsory chronological process.
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Important Questions from Marketing Management
- Match List I with List II regarding distribution polices & strategies.
List-1 List-II (a) Selective distribution → (i) Convenience items (b) Intensive distribution → (ii) Consignment, Franchise, symbiotic (c) Exclusive distribution → (iii) Specialty / high unit value items (d) Special distribution → (iv) Shopping items - Selling and buying activity of fashion goods is called:
- Knock - offs are :
A. Original design of a brand
B. Copy or near-by copy of a design
C. High cost version of a design
D. Labour saving production
E. Low cost version of an original design
Choose the correct answer from the options given below : - Which of the following is not a Dart equivalent?
- Which of the following parts of machine needle fit into the needle bar?
(a) Shank
(b) Blade
(c) Butt
(d) Scarf
Choose the correct answer from the options given below:
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