Cultural difference between sender and receiver may affect ................
Effectiveness of communication
Culture shapes language, gestures, values, assumptions and the meaning people attach to words and behaviour. When the sender and the receiver come from different cultures, they may encode and decode the same message differently.
Such cultural barriers lead to misunderstanding, misinterpretation of non-verbal cues and wrong assumptions, so the receiver may not understand the message as the sender intended. The overall effectiveness of communication, the degree to which the intended meaning is shared, is what cultural difference affects.
The message, the medium and the feedback are individual elements of the process; cultural difference does not change the message or the medium as such, but it reduces how well the whole process achieves shared understanding.
Effectiveness of communication option is correct.
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