The question asks to identify the individual who first advocated the concept of 'Bibliographic Coupling'.
M.M. Kessler is credited with first proposing and developing the concept of Bibliographic Coupling in the field of library and information science.
Bibliographic Coupling refers to a method of comparing documents based on their shared citation patterns. Documents citing the same previous works are considered related.
Therefore, the correct option is C.
Match the List I with List II:
| List I Metric Studies | List II Coined by |
| a Scientometrics | I Nacke |
| b Informetrics | II Nalimov and Mulchenko |
| c Webometrics | III Priem et.all. |
| d Altmetrics | IV Almind and Ingwerson |
Choose the correct answer from the options given below: