Arrange the following steps of marketing process in proper sequence (A) Construct an integrated marketing programme that delivers superior value (B) Capture value from customers to create profits and customer equity (C) Understand the market place and customer needs and wants (D) Engage customers. build profitable relationships. and create customer delight (E) Design a customer value-driven marketing strategy Choose the correct answer from the options given below:
(C), (E), (A), (D), (B)
Understand customer needs, design a value-driven strategy, construct the integrated programme, build customer relationships and then capture value. Thus C, E, A, D, B.
Important Questions from Marketing Research
- Which one of the following is a consumer-goods market testing method in which consumers who initially try the product at no cost are reoffered it, or a competitors' product at slightly reduced price ?
Arrange the following steps in a proper sequence to forecast the demand for a product systematically and scientifically.
A. Making choice of method for demand forecasting.
B. Estimation and interpretation of results.
C. Specifying the objectives.
D. Determining the time perspective.
E. Collection of data and data adjustment.
Choose the correct answer from the options given below:
- Which of the following requires consumers to interpret ambiguous stimuli ?
Match List–I with List–II :
List I
List II
(a)
Executive Support Systems (ESS) (i)
are the information systems at management level of an organization that serve the functions of planning, controlling and decision-making by providing routine summary and exception reports. (b)
Management Information Systems (MIS) (ii)
helps in making decisions at the strategic level through advanced graphics and communications. (c)
Decision Support Systems (DSS) (iii)
are the computerized systems that perform and record the daily routine transactions which are necessary to conduct the business. (d)
Transaction Processing Systems (TPS) (iv)
are the information systems at the organizations management level that combine data and analytical reports to support the decisions.
Select the correct answer using the codes given below.Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.
Assertion (A): Luxury brands command price premiums and do not have a strong lifestyle component.
Reason (R) : Luxury brands do not require any special considerations in how they are
sold.
