Question
An airline offering special lounge for waiting is an example of which one of the following differentiations of the service offer?
The correct answer is
Differentiation through special constituents
A special airport lounge adds a supplementary facility to the airline’s basic transport service. It therefore differentiates the service offering through special constituents or features; “constituents” here refers to components of the offer.
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Important Questions from Marketing Management
- Match List I with List II regarding distribution polices & strategies.
List-1 List-II (a) Selective distribution → (i) Convenience items (b) Intensive distribution → (ii) Consignment, Franchise, symbiotic (c) Exclusive distribution → (iii) Specialty / high unit value items (d) Special distribution → (iv) Shopping items - Selling and buying activity of fashion goods is called:
- Knock - offs are :
A. Original design of a brand
B. Copy or near-by copy of a design
C. High cost version of a design
D. Labour saving production
E. Low cost version of an original design
Choose the correct answer from the options given below : - Which of the following is not a Dart equivalent?
- Which of the following parts of machine needle fit into the needle bar?
(a) Shank
(b) Blade
(c) Butt
(d) Scarf
Choose the correct answer from the options given below:
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