(a) One dimensional classification
(b) Symbol counts
(c) Campaign analysis
(d) Qualitative analysis
Mark the correct answer from the codes given below :
R.K. Merton's Content Analysis Components
R.K. Merton's approach to content analysis primarily focused on systematic, quantitative methods. Understanding these components is key:
- (a) One dimensional classification: This involves categorizing content based on a single characteristic or dimension, often quantitatively.
- (b) Symbol counts: Counting the frequency of specific words, symbols, or themes is a core quantitative technique emphasized by Merton.
- (c) Campaign analysis: Examining the content used in campaigns, often through frequency counts and classification, falls within this scope.
Excluded Component:
- (d) Qualitative analysis: While interpretation is part of research, Merton's specific framework highlighted quantitative measurement over deep qualitative interpretation.
Therefore, according to Merton's perspective on content analysis as applied in research, the key elements include classification, symbol counts, and campaign analysis.
The correct option combines (a), (b), and (c).
Important Questions from Research Methods - Teaching
Given below are two statements:
Statement I: Correspondence analysis is a statistical method of analysis for cross-tabulated data by finding a geometrical representation.
Statement II: Well-known applications of correspondence analysis are presented by Pierre Bourdieu in Distinction.
In light of the above statements, choose thecorrect answerfrom the options given below
- Arrange in correct sequence the steps involved in conducting 24 hour dietary recall.
I. Standardization of recipe.
II. Collect information on all the foods and beverages eaten by respondent in previous 24 hour using standardized equipment.
III. Preparation and pretesting of questionnaire.
IV. Calculate energy and nutrients using food composition tables.
V. Compare energy and nutrient intake with RDA.
VI. Convert the amount of food & beverages consumed into amounts of raw foods.
Codes : - The following are retrospective methods of Dietary Survey :
(i) Duplicate sample method
(ii) 24 hour dietary recall
(iii) Food balance sheets
(iv) Weighment method
(v) Diet history
Choose the correct answer from the code given below : - Who has used participant observation in the study of a slum area in U.S.A. ?
- Oral history is a method in which we collect :
