Question
According to Charles Wright's, classic book, 'Mass Communication : A Sociological Perspective', what is not identified as the classic function of the media ?
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CUET PG 2026 Agri-Business Management Question Paper (25-Mar-2026) (Shift 2)
The correct answer is
Reinforcement
Charles Wright's Classic Media Functions
Charles Wright, in his significant work Mass Communication: A Sociological Perspective, identified several classic functions of mass media. Understanding these functions is key to analyzing media's role in society.
Identified Media Functions
According to Wright's sociological perspective, the primary classic functions of mass communication are:
- Surveillance: This involves the media gathering and disseminating information about events and happenings in the environment, essentially keeping society informed about what's going on.
- Correlation: This function relates to the media's role in interpreting information, analyzing issues, and providing editorial commentary or viewpoints, helping audiences understand and relate to the information presented.
- Transmission of Social Heritage: This function emphasizes the media's ability to pass on cultural norms, values, knowledge, and traditions from one generation to the next, contributing to social continuity.
Analysis of Non-Included Function
When examining the options provided in the context of Wright's framework:
- Surveillance is a core function identified by Wright.
- Correlation is also identified as a key function by Wright.
- Transmission of Social Heritage is explicitly mentioned by Wright as a classic function.
- Reinforcement, while a concept discussed in media effects research (suggesting media strengthens existing beliefs), is not typically listed as one of the fundamental classic functions in Wright's original sociological framework for mass communication.
Therefore, Reinforcement is the item not identified as a classic function of the media according to Charles Wright's perspective in his book.
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