Negative Social Labels and Identity

The question asks to identify the term for a powerful negative social label that significantly changes a person's self concept and social identity.

Let's analyze the options:

• Stigma: This term precisely describes a mark of disgrace or a negative social label associated with a particular characteristic or circumstance. It fundamentally impacts how an individual views themselves and how society perceives them, thus altering their self concept and social identity.
• Deviant: Refers to behavior that goes against social norms, but it is not the label itself that causes the radical change in identity.
• Criminal: While being labeled a criminal is a significant negative label, 'stigma' is the broader sociological concept encompassing such labels and their effects on identity.
• Rebellious: This describes a behavior or attitude of opposition, not the social label and its impact on identity.

Based on the definition, stigma is the most accurate answer as it encompasses the concept of a powerful negative social label impacting core aspects of identity.