Q1.

Passage: A company facing declining market share considered two options: aggressive price cuts or a niche product line targeting a specific consumer segment. The CEO, known for his long-term vision, argued that the price cuts would only offer temporary relief and erode brand value. He emphasized building a loyal customer base through unique product offerings and differentiated service.

Question: Based on the passage, which of the following is most likely to be true?
(a) The company is primarily focused on short-term financial gains.
(b) The CEO of the company prioritizes sustainable growth and brand loyalty.
(c) The company's main challenge is a lack of production capacity.
(d) The niche product strategy has proved to be successful for the company.

Q2.

Which of the following British English words in column A are incorrectly paired with the American English words in column B