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Question

Who presented S-Shape Resort Cycle Model?

The correct answer is
Butler

S-Shape Resort Cycle Model: Key Presentation Details

This question requires identifying the tourism theorist who introduced the S-Shape Resort Cycle Model. This model is a well-known framework used to explain how tourist destinations change over time.

The S-Shape Resort Cycle Model Explained

The S-Shape Resort Cycle Model maps the typical lifecycle of a tourist destination. It suggests that destinations go through several phases, starting from exploration by a small number of tourists and potentially ending in stagnation or decline if not managed properly. The "S" shape refers to the curve representing the number of tourists or tourism activity over time as the destination progresses through these stages.

The commonly recognized stages are:

  • Exploration: Very few tourists, limited access, and minimal impact.
  • Involvement: Local population starts catering to tourists, and facilities begin to develop.
  • Development: Significant growth in tourist numbers, development of large hotels and infrastructure, and increased external influence.
  • Consolidation: The destination becomes well-established, tourism is a major industry, but growth rate slows down.
  • Stagnation: The growth rate peaks and may start to decline; the destination might become dated or face increased competition.
  • Decline or Rejuvenation: Visitor numbers may drop significantly, or efforts might be made to revitalize the destination.

Identifying the Presenter: Butler's Contribution

The S-Shape Resort Cycle Model was formally proposed and detailed by Butler. His seminal work in 1980 outlined this lifecycle concept, providing a valuable tool for understanding and managing the changing dynamics of tourism destinations.

Contextualizing Other Options

It's helpful to know that the other options represent different contributions to tourism studies:

  • Plog is famous for his model linking tourist motivation (psychocentrics vs. allocentrics) to destination characteristics.
  • Weaver has contributed significantly to models examining destination competitiveness and evolution.
  • Leiper developed a comprehensive systems model of tourism, focusing on the interactions within the tourism system.

While all are respected figures in tourism research, the specific framework of the S-Shape Resort Cycle Model is attributed to Butler.

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Important Questions from Strategic marketing planning - Teaching

  1. Match the LIST-I with LIST-II
     

    List I
    (Term)
    List II
    (Meaning)
    A. Indirect ImpactsI. Expenditure or direct revenue
    obtained from tourist
    B. Induced ImpactsII. Revenue that are used by tourism
    business and their suppliers to
    purchase goods and services
    C. Multiplier EffectIII. Revenue circulation that results
    from the wages in tourism
    business
    D. Direct ImpactIV. A measure of the subsequent
    income generated in a destination
    economy by direct tourism
    expenditure


    Choose the correct answer from the options given below:

  2. In context of Medical Tourism, NABH stands for
  3. Which one of the following matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate ?
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