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Question

Which type of retailers involve in comparatively low prices as a major selling point combined with the reduced costs of doing business?

The correct answer is

Discount retailers

Discount retailers compete through relatively low prices supported by low operating costs and margins. This distinguishes the general discount format described here.

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Important Questions from Pricing Strategies

  1. Indicate the correct code for the points taken into consideration for product line pricing from the following:

    (i) Demand relationships of different products

    (ii) Competitive situation in the product market

    (iii) Advertising endeavours for different products

    (iv) Cost estimates for various products

    Choose the correct answer from the code given below:

  2. In pricing one new emerging model is Outcome Based Pricing Model. When pricing is done for the IT industry., which of these will represent Outcome Based Pricing?

  3. In principle, all goods and services are valued at _______, that is, inclusive of all taxes.

  4. Which one of the following statements does not support the concept of third degree price discrimination?
  5. _______ takes into account a host of inputs, such as buyer's image of the product performance, the channel deliverables, the warranty quality, customer support and softer attributes such as the suppliers reputation, trust worthiness and esteem.
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