Which company, then known as Hindustan Lever, described Hindustan Lever Network as its direct-selling operation in its 2004 annual report?
Hindustan Unilever Ltd.
Hindustan Unilever, then Hindustan Lever, identified Hindustan Lever Network as its direct-selling operation in its 2004 annual report. Thus it is inaccurate to exclude the company categorically from direct selling. The question refers to this documented historical initiative.
Important Questions from Sales Promotions & Personal Selling
Personal selling includes:
A sales person who has a customer relationship, selling products is said to be involved in:
Arrange the following steps of personal selling process in a sequence.
A. Making an appointment with customer to establish rapport.
B. Gathering relevant information about the prospects and their needs to plan sales presentation.
C. Handling customer's objections related to price / value / functionality of the product.
D. Discovering, clarifying and understanding the buyer's needs.
E. Gaining buyer's commitment to action.
Choose the correct answer from the options given below:
- Which amongst the following methods is not a method of generating sales leads in personal selling?
Arrange the following steps of Personal Selling in sequence :
A. Pre approach
B. Presentation and Demonstration
C. Approach
D. Prospecting and Qualifying
E. Handling Objections
Choose the correct answer from the options given below.
