All Exams Test series for 1 year @ ₹349 only
Question

Which company, then known as Hindustan Lever, described Hindustan Lever Network as its direct-selling operation in its 2004 annual report?

The correct answer is

Hindustan Unilever Ltd.

Hindustan Unilever, then Hindustan Lever, identified Hindustan Lever Network as its direct-selling operation in its 2004 annual report. Thus it is inaccurate to exclude the company categorically from direct selling. The question refers to this documented historical initiative.

Was this answer helpful?

Important Questions from Sales Promotions & Personal Selling

  1. Arrange the following steps of personal selling process in a sequence.

    A. Making an appointment with customer to establish rapport.

    B. Gathering relevant information about the prospects and their needs to plan sales presentation.

    C. Handling customer's objections related to price / value / functionality of the product.

    D. Discovering, clarifying and understanding the buyer's needs.

    E. Gaining buyer's commitment to action.

    Choose the correct answer from the options given below:

  2. Personal selling includes:

  3. A sales person who has a customer relationship, selling products is said to be involved in:

  4. Which amongst the following methods is not a method of generating sales leads in personal selling?
  5. Arrange the following steps of Personal Selling in sequence : 

    A. Pre approach 

    B. Presentation and Demonstration 

    C. Approach 

    D. Prospecting and Qualifying 

    E. Handling Objections 

    Choose the correct answer from the options given below. 

Need Expert Advice?

Start Your Preparation with Prepp Mobile App

Download the app from Google Play & App Store
Download the app from Google Play & App Store
Prepp Mobile App