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Question

Which of the following statements about the goals of Jammu and Kashmir Tourism Policy (2020) are correct?
i. To become the most preferred all-season tourist destination for both domestic and foreign tourists by 2025.
ii. To promote all kinds of tourism across Jammu and Kashmir.
iii. To promote city-wise events and festivals with a pre-defined calendar and promoting the same at national and international level.
iv. To generate employment of approximately 75,000 people per year.
Choose the correct answer given below:

The correct answer is
i, ii and iii only

Understanding Jammu and Kashmir Tourism Policy Goals (2020)

The question asks us to identify the correct statements regarding the objectives set forth by the Jammu and Kashmir Tourism Policy in the year 2020. Let's examine each statement to determine its validity as a stated goal.

Statement Analysis: J&K Tourism Policy 2020

Goal i: Preferred All-Season Tourist Destination

Statement 'i' suggests a goal to become the most preferred all-season tourist destination for both domestic and foreign tourists by 2025. Establishing Jammu and Kashmir as a premier, year-round destination is a common and crucial objective for tourism development, aiming to attract visitors consistently throughout the year, regardless of the season.

Goal ii: Promoting All Kinds of Tourism

Statement 'ii' focuses on the objective to promote all kinds of tourism across Jammu and Kashmir. This is a strategic aim to diversify the region's tourism offerings beyond traditional attractions. It implies promoting adventure tourism, cultural tourism, religious tourism, wellness tourism, eco-tourism, and more, to cater to a wider range of traveler interests and ensure sustainable growth.

Goal iii: Promoting City-wise Events and Festivals

Statement 'iii' highlights the goal of promoting city-wise events and festivals with a pre-defined calendar and marketing them at national and international levels. Organizing and promoting unique local events and festivals is a key strategy to attract tourists, enhance cultural exchange, and create memorable experiences, thereby boosting the tourism sector.

Statement iv: Employment Generation Target

Statement 'iv' mentions a goal to generate employment of approximately 75,000 people per year. While job creation is undoubtedly a significant outcome and objective of any tourism policy, the specific figure and the 'per year' quantification need careful consideration. Policies often outline broader employment generation targets rather than precise annual figures, or the figures might relate to overall impact over a policy period rather than annually. Based on the options provided, this specific statement is likely not considered a precisely stated goal within the policy's core objectives as presented.

Conclusion on Policy Goals

Based on the analysis, statements i, ii, and iii represent core strategic objectives for enhancing tourism in Jammu and Kashmir as outlined in the 2020 policy. These focus on destination positioning, diversification of tourism products, and promotional activities like events and festivals.

Therefore, the correct statements regarding the goals of the Jammu and Kashmir Tourism Policy (2020) are i, ii, and iii.

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