Understanding Business Environments
The micro environment includes factors close to the company that affect its ability to serve its customers. These are factors the company has some control over or interacts with directly.
- Key Components: The company itself, suppliers, marketing intermediaries, customers, competitors, and publics.
Distinguishing Macro Environment Factors
The macro environment consists of broader societal forces that impact the micro environment. These are factors largely beyond the company's direct control.
- Key Components: Demographic, Economic, Natural, Technological, Political-Legal, and Social-Cultural forces.
Analyzing the Options
Let's evaluate each option based on these definitions:
- Suppliers: Directly interact with the company and are crucial for operational inputs. They are part of the micro environment.
- Customers: The target market and focus of the company's efforts. They are a core part of the micro environment.
- Competitors: Entities vying for the same customers. Their actions directly influence company strategy and are part of the micro environment.
- Technology: Refers to broad advancements and trends in science and innovation. While impactful, it represents a wider societal force and is categorized under the macro environment, not the immediate micro environment.
Therefore, Technology is NOT a part of the company's micro environment.
Important Questions from Concepts and elements of business environment
Match List-I with List-II:
List-I List-II a) Fiscal, monetary and industrial policies i) Social responsibilities b) Social obligations towards several stakeholders ii) Stakeholders/interest group c) Consumers, shareholders, suppliers, creditors etc. iii) Business Ethics d) Moral principles that defines the right or wrong iv) Economic policies Choose the correct option from those given below:
Match List I with List II
List I
List II
(a)
Size of the market
(i)
Globalization of business
(b)
Demographic environment
(ii)
Foreign trade policy
(c)
Export-oriented units
(iii)
Macro - environment
d)
Multinational corporations
(iv)
Non - economic environment
Choose the correct option from those given below
Match the items of List I with the items of List II and choose the correct answer from the code given below.
List I List II (a) Rival Firms (i) External environment (b) Technology (ii) Social and Cultural Environment (c) Improving Quality (iii) Internal Environment (d) Ethics in Business (iv) Global Environment For the following two statements regarding infrastructural services in the country, choose the correct code for the statements being correct or incorrect.
Statement I: Most infrastructure services are provided by public monopolies which generally suffer with severe problems like lack of accountability, low productivity, poor financial performance and over-employment.
Statement II: There is a need now to induce more private sector investment and participation in sharing, accountability, monitoring and management of infrastructure sector.
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.
Assertion (A): The multilateral trading system is an attempt by governments to make the business environment stable and predictable.
Reason (R):Promising not to raise trade bathers can be as important as lowering one, because the promise gives businesses a clearer view of their future market opportunities.
