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Question

Which of the following is a horizontal agreement?

The correct answer is

Cartel

Understanding Horizontal Agreements in Business Law

A horizontal agreement refers to a contract or arrangement between businesses that operate at the same level of the supply chain and are typically competitors. These agreements aim to coordinate activities, which can sometimes restrict competition.

Analyzing the Options

Let's examine each option to determine which one represents a horizontal agreement:

  • Tie-in Arrangement: This usually involves an agreement where a seller forces a buyer to purchase a specific product (the tying product) as a condition of buying another product (the tied product). This is often considered a vertical agreement because it typically occurs between a supplier and a buyer at different levels of the supply chain.
  • Resale Price Maintenance: This occurs when a supplier dictates the minimum or maximum price at which its product can be resold by a distributor or retailer. This is a classic example of a vertical agreement, involving parties at different stages of the distribution channel.
  • Cartel: A cartel is a formal agreement among firms or individuals in the same industry (competitors) to fix prices, coordinate output levels, divide markets, or limit competition. Since it involves agreements between direct competitors operating at the same level, it is a prime example of a horizontal agreement. Such agreements are often illegal under antitrust and competition laws.
  • Exclusive Distribution: This type of agreement involves a supplier granting a distributor the sole right to sell its products in a particular territory. While it can sometimes have horizontal implications, it is most commonly classified as a vertical agreement between a supplier and a distributor.

Identifying the Horizontal Agreement

Based on the analysis:

  • Cartels involve agreements between competitors (same level).
  • Tie-in arrangements, resale price maintenance, and exclusive distribution typically involve agreements between parties at different levels of the supply chain (e.g., manufacturer and retailer).

Therefore, a cartel is the clearest example of a horizontal agreement among the choices provided.

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Important Questions from Business Competition

  1. Select the correct code of the following statements being correct or incorrect.

    Statement (I) : The ‘law of one price’ states that in competitive markets free of transportation costs and barriers to trade, identical products sold in different countries must sell for the same price when their price is expressed in terms of the same currency.

    Statement (II) : An ‘Efficient market’ has no impediments to the free flow of goods and services, such as trade barriers.

  2. Which one of the following is not true for introducing multiple brands in a category?

  3. The shut down refers to complete cessation or closing down of the business. It involves which of the following?

    i) No buying or selling

    ii) No manufacturing

    iii) Shifting of business from one place to another place

    iv) Assets to be sold or disposed off

    v) Returning capital to owners

  4. Which of the following is a guideline to deal with colleagues?

  5. In case of anti-competitive activities by a firm, the Competition Commission of India can impose a penalty which shall be not more than
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