Question
Which of the following is a form of online word of mouth that encourages consumers to pass along company developed products and services or any other information online ?
The correct answer is
Viral Marketing
Viral Marketing: Online Word of Mouth Explained
The question asks for a type of online word of mouth that encourages consumers to share company-provided information or products. This describes Viral Marketing.
Viral Marketing works by creating engaging content or offers that people naturally want to share with their friends and networks online, much like a virus spreads. This sharing is the core of "online word of mouth" and how information is "passed along".
Why Other Options Are Incorrect
- Microsites: These are small, separate websites created for specific marketing campaigns. They don't inherently rely on consumer sharing to spread.
- Interstitials: These are ads that pop up between pages of content. They are an advertising format, not a word-of-mouth mechanism driven by consumer sharing.
- Contextual placements: This involves placing ads based on the website's content. Like interstitials, it's an ad placement strategy, not a consumer-driven sharing phenomenon.
Therefore, Viral Marketing is the correct answer as it directly involves consumers actively spreading information online.
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Important Questions from Online Marketing - Teaching
- Match the items of List - I with the items of List - II :
List - I List - II a. Rich-media ads i. Online ads that appear between screen changes on a website, especially while a new screen is loading. b. Pop-ups ii. Display ads that use eye-catching techniques such as float, fly, and snapback. c. Interstitials iii. Ads that users can block through the use of applications developed by web browser providers. - Consider the following statements relating to online marketing :
Statement I : Online communities and forums come in only one shape and size.
Statement II : In paid search, marketers bid in a continuous auction on search terms that serve as a proxy for the consumer's product or consumption interest.
Statement III : Marketers must recognize that only some consumers want to engage with some brands.
Codes :
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