Which of the following characteristics of Mass Communication are true ? A. It needs a mass medium B. It is impersonal communication C. It has gatekeepers D. The feedback is ultrafast E. It is very cheap/no cost involved Choose the correct answer from the options given below :
Mass Communication True Characteristics Analysis
This question asks to identify the correct characteristics of Mass Communication from the given options. Let's analyze each statement:
- A. It needs a mass medium: This is true. Mass communication fundamentally relies on channels like television, radio, newspapers, or the internet (mass media) to disseminate information to a large, dispersed audience.
- B. It is impersonal communication: This is true. Communication directed towards a vast and often anonymous audience lacks the personal touch and direct interaction found in interpersonal communication.
- C. It has gatekeepers: This is true. Gatekeepers (like editors, producers, or platform administrators) control which messages are transmitted, how they are framed, and when they reach the audience.
- D. The feedback is ultrafast: This is false. Feedback in mass communication is typically slow, indirect, and limited (e.g., ratings, letters, social media comments). It is not immediate or 'ultrafast'.
- E. It is very cheap/no cost involved: This is false. Creating, producing, and distributing content for mass audiences requires significant financial investment; it is generally expensive, not cheap or free.
Based on the analysis, characteristics A, B, and C are true attributes of mass communication.
Therefore, the correct combination is A, B, and C only.
Important Questions from Mass Communication
Media literacy is considered as a
Given below are two statements:
Statement I: It is said that content of one medium itself is another medium.
Statement II: Just like the written word is content in print, the content of writing can also be called as speech.
In light of the above statements, choose the correct answer from the options given below:
Given below are two statements:
Statement I: Personal communication is more effective than mass communication.
Statement II: Mass media may be a major stimulant of personal communication, affecting personal attitudes and behaviour through a two-step flow.
In the light of the above statements, choose the correct answer from the options given below:
Given below are two statements:
Statement I : The electronic space of Internet has failed to displace the Institutional space in a society even an iota.
Statement II : The Internet communication has broken down the hierarchies of race, ethnicity and gender
In the light of the above statements, choose the correct answer from the options given below.
Given below are two statements:
Statement I: In a democracy, mass media are designated as the fourth pillar of the society.
Statement II: Mass media do not have the ability to set the agenda for the audience to discuss and debate.
In the light of the above statements, choose the most correct answer from the options given below:
