Question
Which of the following characteristics of Mass Communication are true ? A. It needs a mass medium B. It is impersonal communication C. It has gatekeepers D. The feedback is ultrafast E. It is very cheap/no cost involved Choose the correct answer from the options given below :
The correct answer is
A, B and C only
Mass Communication True Characteristics Analysis
This question asks to identify the correct characteristics of Mass Communication from the given options. Let's analyze each statement:
- A. It needs a mass medium: This is true. Mass communication fundamentally relies on channels like television, radio, newspapers, or the internet (mass media) to disseminate information to a large, dispersed audience.
- B. It is impersonal communication: This is true. Communication directed towards a vast and often anonymous audience lacks the personal touch and direct interaction found in interpersonal communication.
- C. It has gatekeepers: This is true. Gatekeepers (like editors, producers, or platform administrators) control which messages are transmitted, how they are framed, and when they reach the audience.
- D. The feedback is ultrafast: This is false. Feedback in mass communication is typically slow, indirect, and limited (e.g., ratings, letters, social media comments). It is not immediate or 'ultrafast'.
- E. It is very cheap/no cost involved: This is false. Creating, producing, and distributing content for mass audiences requires significant financial investment; it is generally expensive, not cheap or free.
Based on the analysis, characteristics A, B, and C are true attributes of mass communication.
Therefore, the correct combination is A, B, and C only.
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Important Questions from Mass Communication
Mention what type of media exhibition,television are?
_____ is a traditional mode of mass communication:
- The study of space and distance in communication is :
- Given below are two Statements.
Statement (i): Team writing means people getting together to plan, write and revise writing projects as a group or team.
Statement (ii): Another name for this practice is collaborative writing.
In the above statements, choose the most appropriate answer from the options given below. - When the media inform us about threats from terrorism, hurricanes or volcanoes, depressed economic conditions, increasing inflation or military attack is called
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