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Question

Which of the following are the price-adaption strategies?
A. Price discounts and allowances
B. Target return pricing
C. Geographical pricing
D. Differentiated pricing
E. Going rate pricing
Choose the correct answer from the options given below:

The correct answer is
A, C & D Only

Price Adaptation Strategies Explained

Price adaptation strategies involve modifying a product's base price to account for differences in customers and locations. They are distinct from overall pricing methods or objectives.

Analyzing Pricing Options

  • A. Price discounts and allowances: These are reductions from the list price given for specific reasons, like early payment or bulk orders. This is a form of price adaptation.
  • B. Target return pricing: This is a pricing method where the price is set to achieve a specific profit objective. It's not typically considered a price adaptation strategy.
  • C. Geographical pricing: This strategy adjusts prices based on the geographic location of customers or the cost of transportation. It is a clear price adaptation strategy.
  • D. Differentiated pricing: This involves charging different prices to different customer segments or for different times, based on factors like perceived value or demand elasticity. This is a direct price adaptation strategy.
  • E. Going rate pricing: This strategy bases prices on competitors' prices. While responsive to the market, it's usually categorized as competition-based pricing rather than a price adaptation strategy applied to a base price.

Identifying Correct Combination

Based on the analysis, price discounts and allowances (A), geographical pricing (C), and differentiated pricing (D) are recognized price adaptation strategies.

Therefore, the correct combination includes A, C, and D.

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Important Questions from Pricing Strategies

  1. Cost plus pricing is considered appropriate for which combination of the following?

    (i) Product Tailoring

    (ii) Public Utility Pricing

    (iii) Refusal Pricing

    (iv) Monopoly Pricing

    Choose the correct answer from the code given below:

  2. A firm that produces highly substitute goods can adopt which one of the following pricing strategies ?

  3. In penetration pricing a business firm seeks to access deeper market penetration by keeping prices ____________

  4. Which type of retailers involve in comparatively low prices as a major selling point combined with the reduced costs of doing business?

  5. A reduction from the list price that is offered by a seller to buyers in payment for marketing functions the buyers will perform is known as :

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