Which Indian state won the PATA (Pacific Asia Travel Association) Gold Award Grand Title Winner 2020 for Marketing for Education and Training for its ‘Human by Nature Print Campaign’?
Kerala
The Pacific Asia Travel Association (PATA) is a non-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from, and within the Asia Pacific region. The PATA Awards recognise the achievements of organisations and individuals in the travel and tourism sector across various categories. These awards highlight excellence and innovation in marketing, sustainability, human capital development, and other related fields.
The question asks about a specific PATA award won by an Indian state in 2020. The award category is "Marketing for Education and Training", and the winning campaign is the "Human by Nature Print Campaign". We need to identify which Indian state received the PATA Gold Award Grand Title Winner for this particular category and campaign in 2020.
Based on reports and official announcements regarding the PATA Awards 2020, the 'Human by Nature Print Campaign' was a prominent tourism marketing initiative. This campaign was recognised for its effectiveness and approach in the specified category. The state that implemented and won the PATA Gold Award Grand Title for this campaign was Kerala.
Therefore, Kerala won the PATA Gold Award Grand Title Winner 2020 for Marketing for Education and Training for its ‘Human by Nature Print Campaign’.
| Awarding Body | Pacific Asia Travel Association (PATA) |
| Year | 2020 |
| Award Type | PATA Gold Award Grand Title Winner |
| Category | Marketing for Education and Training |
| Winning Campaign | ‘Human by Nature Print Campaign’ |
| Winning State (India) | Kerala |
| Award | Category | Campaign | Winning State | Year |
|---|---|---|---|---|
| PATA Gold Award Grand Title | Marketing for Education and Training | Human by Nature Print Campaign | Kerala | 2020 |
Kerala Tourism has often been recognised internationally for its innovative marketing campaigns and sustainable tourism initiatives. Winning the PATA Gold Award Grand Title is a significant achievement, highlighting the effectiveness of the 'Human by Nature' campaign in the context of marketing specifically for education and training within the tourism sector. These awards help boost the visibility and reputation of the destination globally. The PATA awards are judged by a panel of experts, making the recognition highly valued in the travel and tourism industry.
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