Directions: Read the following passage and answer the questions that follow the passage. Your answer should be based on the passage only. It has always been clear that a properly designed media programme uses press, posters, printed leaflets, and so on in proportions suitable to the nature of the product itself. In such a programme, television occupies a relatively important place if the product is sold in small quantities. It is regarded as a quick-acting medium, peculiarly suited to promoting 'impulse purchases'. Larger items, such as cars and refrigerators, may be more profitably advertised in the press as they are examined in greater detail and more leisure than television. Nevertheless, in most mass advertising campaigns, the media are used in combination with each other. It is significant, in this connection, that the poster medium, and outdoor advertising generally are now staging something of a recovery, after sustaining what at first looked like a severe blow at the time of introduction of commercial television.
The passage explicitly states that larger items like cars and refrigerators "may be more profitably advertised in the press as they are examined in greater detail and more leisure than television." This directly answers the question.
- Option 1 (To earn substantial profits): While profitability is a motive, the passage focuses on the *method* of advertising, not the profit motive itself.
- Option 3 (On television commercials to appeal to the people): The passage contradicts this, stating that larger items are better advertised in the press due to the leisurely examination possible.
- Option 4 (To make profit through university graduates): This option is completely irrelevant to the passage's content.
Therefore, only option 2 accurately reflects the passage's information regarding the advertising of larger items.
Important Questions from Reading Comprehension
What best describes bulimia?
When an activity requires too much effort we feel:
What kind of attitude does the writer advocate for a life of fulfilment?
Why did the young lady approach the piano teacher for music lessons?
What does 'bread making' attitude consist of?
