Synchromarketing: Managing Demand Time Patterns
The question asks for the marketing task focused on changing the timing of demand using incentives like flexible pricing and promotions.
- Synchromarketing is specifically designed to manage demand fluctuations. It aims to smooth out demand patterns, increasing it during low periods and managing it during peak times. This directly addresses the need to alter the "time pattern of demand" through various marketing tools.
- Demarketing aims to reduce overall demand, often temporarily, which is the opposite of altering the time pattern to fill gaps.
- Gorilla Marketing involves unconventional, low-cost tactics and doesn't primarily focus on managing demand timing.
- Fleximarketing is not a standard marketing term and doesn't fit the described task.
Therefore, Synchromarketing is the correct approach for managing fluctuating demand over time.
Important Questions from Pricing Strategies
Indicate the correct code for the points taken into consideration for product line pricing from the following:
(i) Demand relationships of different products
(ii) Competitive situation in the product market
(iii) Advertising endeavours for different products
(iv) Cost estimates for various products
Choose the correct answer from the code given below:
Pricing strategies include
In pricing one new emerging model is Outcome Based Pricing Model. When pricing is done for the IT industry., which of these will represent Outcome Based Pricing?
In principle, all goods and services are valued at _______, that is, inclusive of all taxes.
Arrange the following steps in logical sequence of operation of the Arbitrage Pricing Theory (APT).
(A) Estimate the Factor Sensitivities
(B) Estimate the Risk Premium for Factor(s)
(C) Identify the Macroeconomic Factors
Choose the correct answer from the options given below:
