Synchromarketing: Managing Demand Time Patterns
The question asks for the marketing task focused on changing the timing of demand using incentives like flexible pricing and promotions.
- Synchromarketing is specifically designed to manage demand fluctuations. It aims to smooth out demand patterns, increasing it during low periods and managing it during peak times. This directly addresses the need to alter the "time pattern of demand" through various marketing tools.
- Demarketing aims to reduce overall demand, often temporarily, which is the opposite of altering the time pattern to fill gaps.
- Gorilla Marketing involves unconventional, low-cost tactics and doesn't primarily focus on managing demand timing.
- Fleximarketing is not a standard marketing term and doesn't fit the described task.
Therefore, Synchromarketing is the correct approach for managing fluctuating demand over time.
Important Questions from Pricing Strategies
Cost plus pricing is considered appropriate for which combination of the following?
(i) Product Tailoring
(ii) Public Utility Pricing
(iii) Refusal Pricing
(iv) Monopoly Pricing
Choose the correct answer from the code given below:
A firm that produces highly substitute goods can adopt which one of the following pricing strategies ?
In penetration pricing a business firm seeks to access deeper market penetration by keeping prices ____________
Which type of retailers involve in comparatively low prices as a major selling point combined with the reduced costs of doing business?
A reduction from the list price that is offered by a seller to buyers in payment for marketing functions the buyers will perform is known as :
