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Question

The least contributor to noise in communication system by the audience is

The correct answer is Selective intention

Understanding Noise in Communication Systems from the Audience Perspective

In any communication system, noise refers to any interference that disrupts the effective transmission and understanding of a message. When considering the audience, noise can arise from various psychological processes that affect how they receive, interpret, and remember the information presented.

Let's examine the options provided and how each contributes to noise in the communication system from the audience's point of view:

Concept Explanation Contribution to Noise
Selective Attention The audience chooses which stimuli or parts of a message to focus on and ignore others. They might only pay attention to information that is interesting or relevant to them. High contribution. By filtering what is attended to, significant portions of the message may never even reach conscious processing, directly disrupting reception.
Selective Perception The audience interprets information based on their existing beliefs, attitudes, values, and experiences. They might distort the message to fit their own frame of reference. High contribution. This process alters the meaning of the message as it is being interpreted, leading to a different understanding than intended by the source.
Selective Retention The audience remembers only a portion of the information received, often recalling information that aligns with their existing views or is particularly striking. Moderate contribution. While the message might have been received and perceived initially, selective retention means the full message is not stored for later recall, affecting the long-term impact and potential for future action based on the complete information.
Selective Intention This refers to the audience's predisposition or plan to act based on the message. It's about whether they *intend* to do something as a result of the communication. Least contribution. Selective intention is primarily related to the outcome or behavioral response *after* the message has been received, processed, and potentially distorted by the other selective processes. While the lack of intention to act might frustrate the communicator, the selectivity of the intention itself is less of a direct interference *during* the communication process (reception, perception, retention) compared to the other options. It concerns the subsequent decision or plan rather than the fidelity of the message itself during transmission and initial processing.

Comparing these concepts, selective attention and selective perception are direct filters and distortions applied by the audience during the reception and interpretation phases, causing significant noise by preventing the intended message from being fully and accurately processed. Selective retention affects what is remembered, impacting the message's lasting effect. Selective intention, however, is more about the decision or planned action that follows the processing of the message. It does not interfere as directly with the process of receiving and understanding the message itself as the other three do.

Therefore, selective intention is the least contributor to noise in the communication system by the audience, as it is more related to the behavioral outcome rather than the interference with message reception, interpretation, or immediate retention.

Revision Table: Audience Selectivity & Communication Noise

Concept Impact on Communication Role in Noise
Selective Attention Filters incoming messages Prevents message reception (high noise)
Selective Perception Distorts message interpretation Alters message meaning (high noise)
Selective Retention Filters remembered message parts Incomplete message storage (moderate noise)
Selective Intention Influences behavioral outcome Less direct interference with message processing (least noise)

Additional Information on Communication Barriers

Audience selectivity is one form of psychological noise or barrier in communication. Other types of noise can be:

  • Physical Noise: External sounds or distractions that make it hard to hear or see the message (e.g., loud traffic, poor lighting).
  • Semantic Noise: Misunderstanding due to differences in language, jargon, or meaning of words (e.g., using technical terms an audience doesn't understand).
  • Psychological Noise: Internal distractions within the receiver's mind, such as emotions, stress, or preconceived notions, which include selective processes like attention, perception, and retention.
  • Physiological Noise: Bodily conditions that interfere with communication, like illness, fatigue, or hunger.

Understanding these various types of noise helps identify why communication might fail and how to mitigate these barriers for more effective message transmission and reception.

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Important Questions from Barriers to Effective Communication - Teaching

  1. Removal of communication barriers in a classroom will result in

    A. Clear enunciation of specific instructional behaviours

    B. A climate of purposeful student interaction.

    C. Promotion of personality cult.

    D. The irrelevance of illustrative examples.

    Choose the correct answer from the option given below:

  2. Which of the following can be the major communication barriers to online teaching ?

    A. Technology

    B. Legalities

    C. Student community

    D. Culture

    E. Gender

    Choose the correct answer from the options given below:

  3. Semantic barrier of communication is implied when the

  4. Semantic noise in classroom communication can be limited by avoiding the use of

  5. Given below are two statements:

    Statement I:- Audience noise is potent when the message is controversial.

    Statement II:-  It is impossible for any communication to convert an audience from one viewpoint to another.

    In the light of the above statements, choose the correct answer from the options given below:

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