Which statements correctly describe possible capabilities of online and social-media marketing?
A. Messages can be personalised.
B. Only plain text can be used; images and video are impossible.
C. Messages can be delivered promptly in response to events.
D. Users can interact with a brand and respond.
E. Every published message is guaranteed to update automatically when facts change.
A, C and D only
A, C and D describe capabilities of online and social-media marketing: personalisation, timely communication and interaction. B and E are absolute claims and are false: multimedia is possible, and updates are not automatically guaranteed.
Important Questions from Marketing Types
Concentration of all marketing efforts on a small but specific and well defined segment of the population is called:
Which of the following issues are covered in Social Marketing?
A. Tobacco
B. Family planning
C. Public health
D. Financial well-being
E. Social good
Choose thecorrectanswer from the options given below:
Transactional marketing does NOT contain a:
The development of direct marketing is an important feature of:
