SIP in Market Targeting refers to
Segment Invasion Plan
SIP means Segment Invasion Plan. It sets out the sequence in which a firm intends to enter additional market segments, often building on capabilities established in an initial segment.
Important Questions from Marketing Organisations - Teaching
Once the market for FMCG products like Atta, Besan, Maida etc has been segmented, what targeting approach will you advocate?
For distribution of FMCG products like Atta, Baisan, Maida etc, what type of distribution strategy will you recommend?
As the Marketing Manager of XYZ company, what type of pricing strategy would you recommend?
As a manufacture of FMCG range of products such as Atta, Suzi, Maida, Baisan etc, what type of trade promotion will you recommend for Dealer/Distributors of your products?
Which of these methods communicate offers directly to identified customers?
(a) Individually addressed promotional mail
(b) Telemarketing calls
(c) Promotional emails sent to a customer list
(d) An untargeted roadside billboard displaying only a brand name
