White Revolution and Amul Association

The White Revolution, also known as Operation Flood, was India's largest dairy development program launched to make the country self-sufficient in milk production.

• Objective: To increase milk production and improve rural livelihoods.
• Key Strategy: Promoting the cooperative dairy model.

Amul's Role in White Revolution

Amul (Anand Milk Union Limited) is intrinsically linked to the success and spirit of the White Revolution in India.

• Amul pioneered the cooperative dairy movement in Gujarat, empowering farmers.
• Its successful model served as a blueprint for Operation Flood, which aimed to replicate this success nationwide.
• Therefore, the setting up and expansion of Amul are strongly associated with the White Revolution's objectives and achievements.

While other entities like Mother Dairy were also established as part of the broader initiative, Amul represents the foundational and most iconic success story driving the White Revolution.