Question
Retailer cooperatives belong to which of the following distribution channel systems?
The correct answer is
Contractual
Retailer cooperatives are contractual vertical marketing systems. Independent retailers agree to cooperate in purchasing, wholesaling or promotion while retaining separate ownership. Coordination rests on agreements rather than common corporate ownership.
Was this answer helpful?
Important Questions from Wholesale and Retail Trade - Teaching
In the retail industry, a "Category Killer" is referred to as:
Modern organized retail business has a multitude of formats. These formats can be classified according to the following:
- Huge stores that combine supermarket, discount and warehouse retailing are called:
Need Expert Advice?
