Reader's Digest magazine offers diaries to its regular subscribers for introducing new subscribers. Which method of conditional premium of consumer promotion is this an example of?
User to User scheme
Reader's Digest User to User Scheme Explained
The question describes a scenario where Reader's Digest magazine rewards its existing subscribers (users) with diaries (a premium) for successfully bringing in new subscribers (other users). This type of promotional activity, where existing customers are incentivized to recruit new customers, falls under a specific category of consumer promotion methods.
Let's look at the options provided and see which one best fits this description:
- Coupon Premium Plan: This typically involves offering a premium (like a gift or discount) in exchange for coupons collected from product purchases. It doesn't involve existing users recruiting new ones.
- Consumer Contests: These promotions require participants to compete based on skill or chance to win prizes. The Reader's Digest scenario is not a competition.
- Refill packs: This refers to a packaging strategy where refill packs are offered, often at a lower price, to encourage repeat purchase. It is not a consumer promotion method for acquiring new customers through referrals.
- User to User scheme: This type of scheme, also known as a referral program, rewards existing users for referring new users to a product or service. The premium (diary) is conditional upon the referred person becoming a new subscriber. This directly matches the scenario described in the question.
The Reader's Digest example is a classic illustration of a User to User scheme because it leverages the existing user base to expand the customer base by offering a reward for successful referrals. The diary serves as the conditional premium offered for the action of introducing a new subscriber.
Therefore, the method of conditional premium of consumer promotion exemplified by Reader's Digest offering diaries to subscribers for introducing new subscribers is a User to User scheme.
Important Questions from Miscellaneous
A stone is thrown horizontally from the top of a 20 m high building with a speed of 12 m/s. It hits the ground at a distance R from the building. Taking g = 10 m/s2 and neglecting air resistance will give :
A sphere of volume V is made of a material with lower density than water. While on Earth, it floats on water with its volume f1V (f1 < 1) submerged. On the other hand, on a spaceship accelerating with acceleration a < g (g is the acceleration due to gravity on Earth) in outer space, its submerged volume in water is f2V. Then:
A railway wagon (open at the top) of mass M1 is moving with speed v1 along a straight track. As a result of rain, after some time it gets partially filled with water so that the mass of the wagon becomes M2 and speed becomes v2. Taking the rain to be falling vertically and the water stationery inside the wagon, the relation between the two speeds v1 and v2 is :
Consider the following statements:
1. Distance between the longitudes becomes zero on North Pole and South Pole.
2. Distance between the longitudes is maximum on the Equator.
3. Number of longitudes is more than number of latitudes.
Which of the statements given above is/are correct?
One block of 2⋅0 kg mass is placed on top of another block of 3⋅0 kg mass. The coefficient of static friction between the two blocks is 0⋅2. The bottom block is pulled with a horizontal force F such that both the blocks move together without slipping. Taking acceleration due to gravity as 10 m/s2, the maximum value of the frictional force is :
