Match the List-I with List-II
LIST I LIST II A. Buyer's Mind I. Members of Social-club B. Personal Factor II. Motivation C. Psychological Factor III. Life Style D. Reference Group IV. Black Box
Choose the correct answer from the options given below:
Marketing Concepts Matching: List I & II
This solution explains the matching of marketing concepts from List I with those in List II, based on standard consumer behavior principles.
- A. Buyer's Mind is matched with IV. Black Box.
- The 'Black Box' in consumer behavior models represents the buyer's internal mental and emotional processes, including their mind, which are activated by marketing stimuli.
- B. Personal Factor is matched with III. Life Style.
- Lifestyle, reflecting a person's unique pattern of living, is a significant personal factor that influences consumer choices and behavior.
- C. Psychological Factor is matched with II. Motivation.
- Motivation represents the driving force behind consumer actions, stemming from psychological needs and desires, making it a key psychological factor.
- D. Reference Group is matched with I. Members of Social-club.
- Groups like members of a social club serve as reference groups, influencing an individual's attitudes, beliefs, and purchasing behavior.
Summary of Correct Matches:
- A - IV
- B - III
- C - II
- D - I
This corresponds to Option 4.
Important Questions from Consumer behaviour
In relation to theory of consumers behaviour, which of the following statements is INCORRECT?
The concept of consumer surplus was propounded by __________.
Goods whose demand varies inversely with income are called ____ goods.
_____ have an income elasticity of demand of between 0 and +1.
According to ____ theory, a consumer will continue to buy such products that will deliver him the most utility or maximum satisfaction at relative prices.
