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Question
Mass Media and Communication

Match the concepts given in List – I with their proponents given in List – II
 

List – IList – II
I. The world is a global villageA. Robert Chambers
II. Putting the last firstB. Wilbur Shramm
III. Media are magic multipliersC. David Berlo
IV. Diffusion of InnovationD. Marshall McLuhan
 E. Evret Rogers

The correct answer is
I-D, II-A, III-B, IV-E

Concept-Proponent Matching Explanation

This question requires matching specific communication concepts listed in List I with their respective proponents from List II. We will identify the established associations based on the provided correct answer structure.

Key Concept-Proponent Associations

Based on established theories and the correct answer's pairings:

  • The world is a global village (Item I) is a concept attributed to Marshall McLuhan (Item D).
  • Putting the last first (Item II) is associated with Robert Chambers (Item A).
  • Media are magic multipliers (Item III) is linked to Wilbur Shramm (Item B).
  • Diffusion of Innovation (Item IV) is a theory developed by Everett Rogers (Item E).

These matches align to form the combination: I-D, II-A, III-B, IV-E.

This specific combination corresponds to Option 4.

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Important Questions from Mass Communication

  1. Media literacy is considered as a

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  2. Given below are two statements:

    Statement I: It is said that content of one medium itself is another medium.

    Statement II: Just like the written word is content in print, the content of writing can also be called as speech.

    In light of the above statements, choose the correct answer from the options given below:

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  3. Given below are two statements:

    Statement I: Personal communication is more effective than mass communication.

    Statement II: Mass media may be a major stimulant of personal communication, affecting personal attitudes and behaviour through a two-step flow.

    In the light of the above statements, choose the correct answer from the options given below:

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  4. Given below are two statements:

    Statement I : The electronic space of Internet has failed to displace the Institutional space in a society even an iota.

    Statement II : The Internet communication has broken down the hierarchies of race, ethnicity and gender

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  5. Given below are two statements:

    Statement I: In a democracy, mass media are designated as the fourth pillar of the society.

    Statement II: Mass media do not have the ability to set the agenda for the audience to discuss and debate.

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