Match List I with List II Existing product category and new brand name Existing product category and existing brand name Putting two established brand names of different companies on the same productList I List II Branding Strategy Meaning (a) Line Extension (i) New product category and existing brand name (b) Brand Extension (ii) (c) Multi Brands (iii) (d) Co-branding (iv)
(a) - (iii), (b) - (i), (c) - (ii), (d) - (iv)
Line extension uses an existing brand in an existing product category (a–iii). Brand extension uses an existing brand in a new category (b–i); multibranding introduces different brands within an existing category (c–ii); co-branding combines established brand names on one product (d–iv).
Critical path indicates which one of the following?
Match the items of List - II with List - I ; and choose the correct code :
List - I (Critical Control Standards) | List - II (Critical Points |
| (a) Physical standards | (i) Material cost per unit |
| (b) Cost standards | (ii) Labour hours per unit of output |
| (c) Revenue standards | (iii) Timing of production |
| (d) Program standards | (iv) Average sales per customer |
The relationship between rate of inputs of productive services and the rate of output is known as:
For the standard constant-returns Cobb–Douglas production function \(Q=AK^\alpha L^{1-\alpha}\), with \(A>0,\ K,L>0,\ 0<\alpha<1\), which statements are NOT properties?
A. Cobb‐Douglas production function is a homogeneous production function
B. Curves representing average and marginal productivity of inputs are not downward sloping
C. Marginal productivity of labour and capital in Cobb‐Douglas production function are functions of the capital‐labour ratio
D. Iso‐quants of Cobb‐Douglas production functions are positively sloped
Choose the correct answer from the options given below:
In the short‐run production function, which one of the following is CORRECT?