Match List I with List II List I (Authors) List II (Ideas) A. Bill Bishop I. Managing in the Market B. D. Bird II. Commonsense Direct C. Daniel S. Janal III. Strategic Marketing for D. Jeffery F. Rayport IV. On-line Marketing Choose the correct answer from the options given below:
Space
Marketing
the Digital Age
A - III, B - II, C - IV, D - I
Bill Bishop is associated with Strategic Marketing for the Digital Age; Drayton Bird with Commonsense Direct Marketing; Daniel Janal with online marketing; Rayport with Managing in the Marketspace. Thus A–III, B–II, C–IV, D–I.
Important Questions from Marketing Organisations
- In integrating specialist functions of product management with the line function of sales as major challenge to top management can be achieved by which type of marketing organization ?
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.
Assertion (A): Cultural differences, behavioural attitude of workers, social environment, values and beliefs affect industrial relations and loyalty.
Reason (R): Differences relating to labour mobility and cultural influences affect the way of addressing the superior authority.
Monopoly situation in the market is not desirable mainly because the monopolist
Match the items of List I with the items of List II and choose the correct answer from the code given below. These items relate to BCG matrix.
List – I
(Names of the quadrant)
List – II
(Action required)
a
Dogs
i
Have excess resources that can be spun off to those products that need it
b
Question marks
ii
Require a heavy resource investment to fuel their rapid growth
c
Cash cows
iii
Should be phased out unless they are needed to complement the sales of another product or for competitive reasons
d
Stars
iv
Require significant resources to maintain and potentially increase their market share
Despite differences in cost of production the oligopolists will not vary the prices of their products as per which combination of the following models?
(a) Collusion model
(b) Cournot’s model
(c) Kinked Demand model
(d) Price Leadership model
Select the correct code.
