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Question

Match each documented agency example with the relevant client.
A. Ogilvy India: #CheerForAllSports campaign
B. McCann: the Priceless campaign launched in 1997
C. Campaigns and Grey, Philippines: a consumer-goods client named in WPP’s August 2011 acquisition announcement
D. JWT: the food company that named it among its creative agencies in an October 2004 announcement
I. Mastercard
II. Nestlé
III. Cadbury
IV. Procter & Gamble

The correct answer is

(A) - (III), (B) - (I), (C) - (IV), (D) - (II)

A–III, B–I, C–IV and D–II. Ogilvy documents Cadbury’s #CheerForAllSports; McCann created Mastercard’s Priceless campaign; the 2011 WPP announcement lists Procter & Gamble among Campaigns and Grey’s clients; and Nestlé’s 2004 announcement names JWT among its creative agencies. These are specific documented examples, not exclusive or current agency assignments.

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Important Questions from Forms of Advertising

  1. Advertising method in which an advertisement is broadcasted simultaneously on several radio stations and / or television channels is known as
  2. Given below are two statements

    Statement I: Public service advertising and development advertising serve development purposes

    Statement II: They sell products and services but not ideas and messages

    In light of the above statements, choose the most appropriate answer from the options given below
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