Match List – I and List – II and indicate the correct code : Codes :List – I List – II a. Convenience goods i. Consumer purchases them frequently, immediately and with minimal effort. b. Shopping goods ii. Consumer compares them on the basis of suitability, quality, price and style. c. Speciality goods iii. These are goods with unique characteristics or brand identification. d. Unsought goods iv. Consumers are not aware of them and normally do not think of buying them.
Understanding Consumer Goods Classification
This question requires matching four types of consumer goods mentioned in List I with their correct definitions provided in List II. The goal is to find the combination that accurately describes each good type.
Matching Consumer Goods Definitions
We need to pair each item in List I with its corresponding definition from List II:
- a. Convenience goods: These are items purchased frequently, without much planning, and involve minimal comparison or buying effort. This matches definition i.
- b. Shopping goods: Consumers typically compare these goods based on factors like suitability, quality, price, and style before purchasing. This matches definition ii.
- c. Speciality goods: These are products with unique characteristics or strong brand identification for which consumers make a special purchase effort. This matches definition iii.
- d. Unsought goods: These are goods that consumers either do not know about or usually do not think of buying. This matches definition iv.
Correct Code Identification
Based on the matching process above, the correct pairs are:
- a - i
- b - ii
- c - iii
- d - iv
This combination corresponds to the code a-i, b-ii, c-iii, d-iv.
The correct option is the one that lists these matches.
Important Questions from Marketing mix
Which of the following statements represents marketing ?
Match the items of List - I with List - II and denote the code of correct matching :
List - I List - II (a) Acceptability (i) Convenience Aspect (b) Affordability (ii) Functional and Psychological Aspects (c) Accessibility (iii) Information and knowledge Aspects (d) Awareness (iv) Economic and Psychological Aspects - Which one is not a part of Marketing Mix ?
- Give the correct sequence for Marketing strategy.
(i) Promotion
(ii) Packing
(iii) Analysing
(iv) Developing
(v) Distribution
(vi) Pricing
Code : - Match the pricing strategies in List - I with their appropriate explanation in List - II :
List - I List - II (a) Bundle pricing (i) Price for any product is deliberately fixed lower than the prices of competitors (b) Parity pricing (ii) Prices fixed for similar products and services are the same as competitor’s prices (c) Penetration pricing (iii) Price fixation is allowed at levels higher than competitors (d) Premium pricing (iv) Involves being the leader in fixing prices by benchmarking them (v) Set of products and services are clubbed together and charged at lower than the sum of individual elements in the mix
