In the context of UNESCO Creative Cities Network (UCCN), which of the following statements are correct?
A. UNESCO Creative Cities Network (UCCN) covers seven creative fields
B. India has only five cities recognized in the UNESCO creative cities Network
C. Lucknow is recognized as the City of Craft
D. Gwalior is recognized as the City of Music
Choose the correct answer from the options given below:
This question asks us to evaluate the correctness of four statements related to the UNESCO Creative Cities Network (UCCN).
This statement is correct. The UNESCO Creative Cities Network (UCCN), established in 2004, aims to foster cooperation with and among cities that recognize creativity as a major factor in their urban development. The network is structured around seven distinct creative fields:
| Creative Field |
|---|
| Crafts & Folk Art |
| Design |
| Film |
| Gastronomy |
| Literature |
| Media Arts |
| Music |
This statement is incorrect. While the number changes as new cities are added, India currently has more than five cities recognized by the UCCN. For instance, as of the 2023 additions, Gwalior and Kozhikode were included, bringing the total number of Indian cities in the network to seven. These cities represent various creative fields.
This statement is incorrect. Lucknow, famous for its intricate 'Chikankari' embroidery, is recognized by the UCCN as a City of Gastronomy, not a City of Craft. This designation highlights its rich culinary heritage and traditions.
This statement is correct. Gwalior, known for its significant contributions to Indian classical music, particularly the Gwalior gharana, was designated as a UNESCO Creative City of Music in 2023. This recognizes its vibrant musical heritage and ongoing cultural activities.
Based on the analysis:
Therefore, the correct statements are A and D.
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
Statement (I): The mindset which is commonly associated with a long-ago era when the demand for goods generally exceeded the supply, and the primary focus in business was to effectively produce medium quantities of products; finding the customers was viewed as a relatively major function.
Statement (II) : The firms with product orientation typically focus on the quality and quantity of offerings while assuming that customers will seek out and buy reasonably priced well-made products.
From the above statements indicate the correct code of being statements correct or incorrect The statements relate to concepts of marketing.
After concept testing, a firm would engage in which of the following stage in developing and marketing a new product?
The ability to change human needs into wants is called
_______ believes that the consumers will favour those products that offer the best quality, performance and features and therefore the organisation should devote its energy to making continuous product improvements.